What are the point values associated with each service or task?
Service/task |
Point value |
| Ongoing strategy (per month) | 5 |
| Search engine optimization (per hour) | 1 |
| Landing page creation (per page, includes copy) | 5 |
| Offer/lead magnet creation (per hour) | 1 |
| Paid search campaign creation (per channel) | 6 |
| Paid social/display ads campaign creation (per channel) | 4 |
| Paid social/display ads ad creation (per hour) | 1 |
| Social media posting (20 posts on multiple channels) | 8 |
| Blog copy (per 300 words) | 3 |
| Website page copy (per 300 words) | 3 |
| Editorial article copy (includes PR push) | 8 |
| Workflow development (may require emails) | 5 |
| Knowledge base copy (per 300 words) | 1 |
| Marketing email (per hour) | 1 |
| Email sequence setup (per email) | 1 |
| Optimization (per hour) | 1 |
Note: Points can only be used toward growth services and not setup services.